A Huge Missed Opportunity

Posted in Social Media

FaceBook isn't magicWe've just scrolled through our pages feed on Facebook. Of the 50 most recent posts by other Gran Canaria and Canary Islands pages, only two included a photo. However, 38 of them included links. 

This is a huge missed opportunity: Photo posts that include a link generate far more clicks than text and link posts. 84% more according to this source

The most successful way to share a link on Facebook is to post a photo with a short relevant text and the link.

  • Use a call to action such as "Click here" or "View website" to focus attention on the link.
  • Post the naked link rather than a shortened form

Photos are the best way to generate engagement on Facebook as they grab attention and have the highest interaction rate. Click here for a source of quality Gran Canaria images for social media and web use. 

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