Style Guide: How to write appallingly about Gran Canaria

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We read dozens of travel articles about Gran Canaria every month. Good ones are thin on the ground. In fact, you've got more chance of finding an original piece about the island as you do of finding a Canarian in the Puerto Rico Shopping Centre.

 Enough is enough.

We've decided to kill the cliché and murder the tired metaphor so we've put our heads together and set the bar high:

Here's our style-guide for Gran Canaria articles. Follow them and your next piece is guaranteed to go viral. 

 The essential clichés

No article can be published without one of the following insightful themes:

Starting with a pun on the island's roundness

Saying it's like Spain but different

Setting out to explore the other, real, Gran Canaria

Revealing that it's an island of contrasts

Mentioning the tourist bight, sprawl, plague, etc

Referring to Gran Canaria as La Isla Bonita (that's La Palma)


Discover Stuff: You're an explorer

To write in an original way you must discover a secret beach, explore a hidden valley or scale a rugged peak. Seeing the resorts and popular beaches with a fresh eye isn't worth considering. Do not under any circumstances focus on details but rather always try to cram the entire island into 400 words. Epic is the only way.

Do stay in a resort and explore the rest of the island in a day on a Jeep Safari. You'll see it all. In your article only mention the day out.

Scrape the surface: Make as little effort as possible to find anything interesting during your visit.


Unique and wonderful vocabulary

Go heavy on the word unique. Use it at least every sentence and don't both to elaborate: The readers already know. If you think you're using it too often just switch to 'perfect'.

Fascinating, gorgeous, wonderful, incredible, amazing, picture postcard perfect, etc are also perfectly viable alternatives. All other describing words are redundant.

Use the words traditional and sustainable at least once per article. It doesn’t matter where: Just get them in. Combined with “perfect example of” they get you double points.

The word nice is due for a revival: Use it often as it makes your prose incisive.

The word literally is free. Slap it on the page.

Use words like impart, integrated, intense: Any word that you don't use in everyday conversation makes you sound clever. Better still, combine several beginning with the same letter in one phrase: Alliteration is always fun.

Help us get the word amazeballs off the Twittersphere and into quality prose. The world needs it.

English is too short: Make sure you puff out your prose with lots of wills, woulds, shoulds, coulds, can.

The active voice is nasty. Passive is always the way to go.


Mince the metaphor, crunch the cliché

In the lively resorts, hotels perch, pools are situated, you hit the sun-drenched beaches along with hordes of tourists, cash is splashed, the Yumbo is nudge, nudge, wink,wink (insert funny joke).

Off the beaten track the mountains float in the air above you, remote villages nestle quaintly, views are panoramic and breathtaking, markets and fiestas are colourful and vibrant and full of friendly locals.

Food is always succulent, mouth-watering and delectable. You stumble upon charming local restaurants that are always hidden gems.

Remember that with metaphors, you can't break omeletes without baking eggs. This is literally true.


Facts get in the way

 Facts are so yesterday. Only check yours by reReaders will remember you and this is good.


Locals, what locals

There are no local people in Gran Canaria except friendly ones dressed up in traditional costume dancing charmingly at authentic local fiestas. If you must mention a local in any other context, make sure it's a barman with a dodgy accent.


Narrate to irritate

Travel writing isn't about the destination, it's about you. 

Refer to yourself in the third person. It's what the queen does and if its good enough for German pensioners, then it's good enough for you.

You need a nickname. Pick one that nobody has ever called you for real authenticity.

Tell the reader all about yourself. They care more about you than about the destination. Include lots of personal details and blurry photos of people that are unrelated to the content. 


Engage with the audience

Beg for likes on social media: People will admire your determination

Post a link repeatedly just in case somebody missed it the first 23 times.

Join a web ring, blog ring, book club or any other network dedicated to sharing each other's content. Promote your buddy's irrelevant content to your audience.

Change the title of your old stuff and repost it as new. Do this often and without warning.

Photos are essential: Include blurry, cloudy and downright terrible ones to boost your reach. If your camera is broken use one of the 10 free photos available on Flickr or Creative Commons. Or steal from the internet: Never credit the photographer.

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