Beach Lovers More Scared of Theft Than Sharks
The Expedia 2013 Flip Flop Report about beachgoer behaviour is out and full of useful info. For instance:
54% of beach goers are worried about theft but only 16% worry about sharks
The two most important criteria for choosing a beach holiday destination: Total cost (70%) and weather predictability (51%)
91% of Germans list swimming as their top beach activity
The two most important factors that influence destination choice: Personal recommendations/word of mouth (55%) and traveller reviews (42%)
91% of French beach goers think speedos are acceptable. In Norway it's 34%
Read the full report here or check out the infographic on our social media and tourism Pinterest board
