Social Media: Short Content Gets Shared More

Canary Content knows that short content gets more shares on Facebook. This is because it is less of an imposition to share something small and easy to digest.

If you lend a novel to a friend and they don’t enjoy it, you have wasted a week of their time. On-line, a five minute video, or a 1500 word article, is the equivalent of a 300 page novel in the real world. Your audience is less likely to share long content as it might waste their friend’s time. Short content, such as a 30 second video or short text, is much less of an imposition and much more likely to be shared. It is the equivalent of a magazine, rather than a long book.

Is long format content a waste of time?

Long content has its place, but make sure that every long video or article you publish is top-quality and useful to your audience. If you are in doubt, split it into a number of smaller and more digestible sections and post them separately.

Long format content that works:

• Local restaurant guide book
• Local transport guide
• Detailed guide to the best local beach