Social Media is All About Quality Content

Social media marketing is a powerful tool that allows tourist businesses to stay in touch with their customers. However, without quality content, social media campaigns are hollow and rarely lead to long-term engagement and return visits.

Canary Content believes that successful social media campaigns in the tourist industry start with quality photos, short videos and useful written content. We focus on generating that content for your business!

Instant Image Impact

Photos generate over 50% of traffic for tourism industry websites provided that they are well tagged and described with relevant text. This traffic comes from Google Image searches and from image sharing on social websites such as Flickr.com.

Successful tourist marketing is visual and aspirational: Nothing shows off a destination or a hotel better than quality photos. Every image you share must make the viewer think, “I with I was there” or “I want to try that”. Social networks and the Internet in general are full of mediocre content. The impact of quality images makes your pages stand out.

Sharing a blog post or long video involves asking your friends to give up their time to view something that they may not be interested in. The impact of a beautiful photo, or a short video, is instant and less of an imposition.

Social media marketing for the tourist industry should be based on regular updates of quality photographs and short videos. We recommend sharing one good photo per day, and one short video every two weeks.

Remember that the search engines can’t read image and video files. Tag and describe each one in the appropriate languages for maximum SEO benefits.

Canary Content focuses on generating quality, targeted content, aand sharing it with the right people. We specialize in social media and content marketing for tourist businesses in the Canary Islands.