What is Your Offline Social Media Strategy?
The most important, and the most neglected, part of social media strategy in the tourist industry occurs offline. Customers are highly engaged with hotels, restaurants and other tourist businesses when they are using their services. Most businesses in the
In the tourist industry we see our customers for short periods with long gaps in between. Before the internet era quality service and excellent amenities were the only way to build customer loyalty. Now, with blogs, social media and email lists everything has changed. We have the tools to stay in touch with our customers and build loyalty.
The primary aim of all tourist businesses should be to get permission to stay in touch with their customers. We must start engaging while our customers are tanned and happy!
