Facebook Tip: Change Link Titles to Boost Engagement
Facebook gives links a higher EdgeWeight than any other content type except photos. This tip allows you to change the text title of a link shared in Facebook.
Instead of simply linking to third party content, link to the article pinned onto you own Pinterest gallery. This drives users to your content platform, rather than sending them to someone else’s website. Better still, share links to the latest fresh and interesting content on your blog.
To share a link, simply paste it into the Status update box. Face book automatically recognizes that you have pasted a link and generates a text title, a content snippet and an image preview.
Next, instead of pressing the post button, click on the text title above the preview image: It becomes a modifiable text box. Canary Content recommends changing the title into a question, or telling your audience where the best bit of the linked text or video is.
Changing the video link title into a call to action or a useful titbit of information makes your fans more likely to click on the link, boosting engagement and the post’s EdgeWeight.
