It may be August but there is never a bad time for some powerful statistics showing the importance of the internet and social media for the tourist industry: From the infographics here.
87% of travellers us the Internet for the majority of their holiday planning.
52% use social media for holiday inspiration.
52% of people going on holiday like a Facebook page related to their trip.
76% post holiday photos on social networks.
59% post a status update about their holiday.
74% use social media while on holiday.
46% post hotel reviews.
Enjoy the holidays! ;-)
Thanks to Valerie Everett for the cool photo.