What Canary Island Websites Need to Know About Penguin
Launched on April 24 and updated several times since, Google’s Penguin Update is the search engine giant’s latest attempt to improve its users’ internet experience. It has far-reaching consequences for tourism industry websites in the
Penguin is a sign that the search engine and social media giant is putting web surfers’ opinions ahead of the mechanical results generated by its algorithms. This has become possible thanks to the rise of social media. For tourist businesses in the Canary Islands Google Penguin is a game-changer.