Sun, Sea and Sand and Proud of it

It is very fashionable at the moment to say that the Canary Islands need to move away from mass tourism and towards higher-value niches such as conference and cultural tourism. Canary Content believes that the islands' greatest attractions are, and will always be, its fantastic climate and beaches. High end niches are valuable, but the Canary Islands need to focus on their core "sun, sea and sand" offer.

Everyone who comes to the Canaries leaves with a suntan and a smile.

The sun sea and sand tourism model has served the island well since the 1960s. We see no reason why it won't be bringing is millions of happy tourists in another sixty years time.

This is not an argument for complacency, or a criticism of niche tourism, but a call for the Canary Islands to be proud of their most successful industry. We need to be proud of our islands and work to make them the best sun, sea and sand destination on the market. Niche tourism is the gravy, but mass tourism is our meat and potatoes.

Tourists love the Canary Islands and want to come back

Canary Content believes that the current practice of waving goodbye to guests when they get on the bus to the airport, and hoping that they come back next year, is outdated. Instead we have to stay in touch with every visitor and regularly remind them why the Canary Islands are the best place for a holiday.

We need to turn the temporary interaction between destination and tourist into a permanent relationship. Our most important future visitors are those that have already come to the islands and enjoyed themselves. Not only are they likely to return, but they are also likely to recommend the islands to their friends, co-workers and families.

Content marketing via social media allows tourist companies to stay in touch with their customers. It is the most powerful, and underused marketing tool available to Canarian hotels, bungalows and apartment complexes.

Canary Content specializes in content marketing via social media. We focus on producing quality, targeted photographs, videos and written content, and delivering it to the right people at the right time.