Where does most of your social media audience first find your profiles? If your answer is online, then it's time for a rethink.
The biggest source of followers for tourist businesses (hotels, attractions, tour companies, bars, etc) is their existing customers.
Think about it:
Your customers are most engaged when they can speak to you, eat your food and jump in your pool.
Exisiting customers are loyal and far more likely to return and share your content with their friends.
Every customer who departs without leaving an email address or a social media follow is a lost return customer. There's so much noise online that you can't count on them making an effort once they are back at home. Grab them while you can!
So how do you get your customers' permission to stay in contact and make it easy for them to share your brand online?